Representatives of the Shanghai Consulate of Belgium and Alibaba Group’s Globalization Office met today in Hangzhou to consult about next steps for promoting Belgian products on Alibaba e-commerce platforms.

In particular, the parties discussed plans for launching new Belgian products on e-commerce platforms in China, marketing methods such as livestreaming, and cooperation at the upcoming China International Import Exhibition to be held in November 2021.

This is the most recent of many meetings between Alibaba and Belgian government agencies, as well as Belgian enterprises, under the eWTP partnership entered into by Belgium and Alibaba in 2018.